The IAA Munich Mobility Show – as the leading international platform for the mobility of the future – is taking these developments into account. Whether it is electric or hydrogen vehicles, connected, automated mobility in cities or alternatives such as ride-sharing, cargo bikes and flying cabs. With its exhibitors and brands, the IAA Munich Mobility Show stands for a holistic view of mobility.

The new IAA opens up and will also go into the city, directly to the people, who can try out the latest vehicles and mobility concepts on test routes outside the exhibition halls. To meet this challenge, IAA is treading new paths: a fundamentally new IAA concept has been developed together with member companies. In the future, the IAA will bring mobility to ordinary people in the city and develop more and more from a car show into a comprehensive mobility platform.

This means that the IAA will no longer take place exclusively in one central location. The fair will open up and bring the experiential worlds of its brands to the urban hotspots of the partner city as well. As a 360° mobility platform, ordinary citizens will be involved and – outside the exhibition halls – the latest vehicles, autonomous transport vehicles and innovative concepts will be brought into the limelight so that they can be seen, touched and experienced by everyone. And that doesn’t stop at the end of the event. The IAA will also leave important traces in the future and thus continue to have an effect even after it has ended. The interplay with the municipality and the IAA exhibitors should give rise to visible mobility solutions for a sustainable living environment – the smart city – on site. Thinkable ideas include infrastructure projects for hydrogen filling stations, charging pillars and mobility hubs. With this approach, the IAA underlines its unique position as the platform for mobility and distinguishes itself from other auto shows and hi-tech platforms.

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