Drupa is the largest and leading trade fair when it comes to print technologies. The large international trade fair is of interest to the printing industry. Although it is a “print oriented” trade fair, each year the share of large format printers and sign related products at the fair is growing. Several product groups are presented at the show, namely: premedia/print, premedia/multichannel, post press/converting/packaging, new technologies, materials, equipment, services and infrastructure. The exhibitors focus on the following visitor target groups: visitors from the print industry, packaging and materials industry, new technologies, printer buyers, brand owners, highly skilled IT experts, R&D, trade organizations and specialized institutions, international trade press and media partners. Drupa offers solutions for print, media and packaging production as well as industrial applications. There are many networking opportunities and it brings the business world together. Market trends and innovations are addressed. In addition, new business models are always being worked on and new partnerships are created during and after the fair.